Companies Exploit Live-Streaming Apps Periscope, Meerkat

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“Companies have learned to use Facebook, Instagram and other social media to drum up business and now they’re finding ways to exploit two new apps, Periscope and Meerkat (shown, above). The apps allow users to stream live video using just a smartphone. Fast-food company Wendy’s used streaming for the first time in June to spotlight its summer beverages. “